A songwriting competition.
16 songwriters have "jingle challenges" which determine which songrwriter has immunity for the main challenge. They then have the main challenge where they must record a song based on the challenges requirements. One person is named the winner and one person is out.
Gradually it will turn into the final three where they will produce top albums with the worlds top music producers. Their albums get judged and one person is crowned the winner.
God I'd love to be in that show