Quote:
Originally posted by BBkid
If Channel 4 pay the asking price to ITV Sales then ITV can't refuse them a slot. Its the same for all companies.
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So ITV ask a price and if C4 meet it then they get the ad slot no matter what?
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I suppose ITV would rather go for an alternative if there is one
but if C4 are going to advertise one of their shows on ITV they will put their bid in for a slot weeks or months before other companies do so ITV are forced to accept or risk it and reject before it gets any other bids.