[BBkid]

The BBC doesn't advertise for anything else because they don't advertise at all. C4 and ITV are the only 2 terrestrial channels who advertise for each other.
DOI averaged over 9million viewers earlier this year so its in the similar region to The X Factor. Plus its another reality show which does attract similar viewers to Big Brother which C4 can't over the Xmas period because viewers mainly only tune into ITV1 and BBC1
C4 didn't advertise Big Brother during The X Factor because they weren't advertising it yet and they wanted to give one of their new biggest shows a boost instead. [/quote]

BBC does advertise for their own channels (BBC's 1-4). DoI averaged 9 million viewers? That is surprising because I thought it only got about 4-5 million. I still think that the audience is different, just because it's reality TV I don't think it is the same as BB - I would say it's the same as the SCD one. Why wasn't BB advertised during the XF final because advertising started on the 13th last year and what new big show was given a boost instead?