[Arneldo]

They need to get some names out before the show starts, otherwise less people would tune in to see them on launch night.

Michael Barrymore for example. He was rumored to be going in, and I think the producers leaked his name to up the hype for the launch. Even on launch, Davina said something along the lines of "Johnny Vegas, Michael Barrymore, Boy George - one of these is definitely going into the house tonight..".