[Matt]

I'm hoping Celebrity Big Brother may bring back a few viewers, but at the moment I think that they will keep dropping.

Channel 4 treat Big Brother like cr*p though. They constantly claim that they're proud of it, it's one of their best shows, etc. but they don't show it. Next year, they really need to improve the advertising, bring back the online live feed and increase the hours again on E4, and find a fixed timeslot for it.

The icing on the cake is that they still class Big Brother as a "factual entertainment" show. They don't seem to realise that the social experiment angle went out the door with Big Brother 4.

As for Endemol, they need to get some new ideas, and they need to give Little Brother and Big Mouth complete revamps.