Quote:
Originally posted by andyman
I'm sure ad revenue would pay for the 24/7 live feed anyway, live feed was never about ratings, many do want to watch a non scripted BB. It does feel Channel 4 have gone backwards insted of taking the format forwards, it's turning into some kind of itv show! But money is always a huge factor, even more so in todays world.
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I dont think ad revenue was a source of income with the old live feeds, because they just shared the ad breaks of whatever E4 show was on anyway, did they not?