Quote:
Originally posted by Tom
If Big Brother had no ratings then surely it wouldn't frequently win its slot? Either the other channels are performing even worse or 3.5m is good for the current TV climate, and actually in the current economic climate with reluctant advertisers.
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Mmmm - it doesn't frequently win it's slot anymore and hasn't since BB7. Most shows this weeks have been third behind ITV1 and BBC1, while in the summer whether at 9pm or 10pm the show rarely won the slot. A few years ago it would regularly win the 10pm slot, or at worse be a close second to the 10 o'clock News.
It's less about ratings and more about cost nowadays - and shows are getting dropped left right and centre due to them not being financially viable, and with BB's current ratings, lack of permanent sponsor and loss of voting revenue it's not the cash cow it once was - and for the £30m or so it costs C4 a year they could just about do without it. They may lose viewers in a few slots, but that would be offset by making cheaper programming.