Quote:
Originally posted by Tom
Of course the 16-34 year old figures aren't what they were, if the viewing figures have fallen then of course the sub groups are going to fall. But its still consistently in the top 3 drawers for 16-34 year olds which is what advertisers are after.
And the argument isn't valid IMO about appealing to a wider audience. It has appealed to a wider audience since 2004 and the drop didn't come until 2007.
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At the risk of being (more) annoying where have you got the data that it's in the top 3 for 16-34s?
To be honest though it's the perception which is the bigger problem - The Simpsons and Hollyoaks may only get half the audience BB gets earlier in the evening, but are considered to be far more successful at the moment.
Also the wider audience really didn't come in until 2006 with Celebrity Big Brother. CBB3 didn't really worry the ratings, but CBB4 was the first time it really made as much of an impact as the summer series made and the first time it really got talked about on shows like Richard and Judy, This Morning, GMTV etc. After that C4 decided to move BB7 from late peak to a flagship 9pm slot, and that's kind of where the problems started.