It's patronising telling a group of adults not to swear - and to the viewers who've just sat through an hour of housemates swearing every other word.
If it needs to be said BB should say it to the HMs before Davina crosses live to the house.
I'll quote one from BB2 (eviction 2) - I'd link to the vid itself but as C4 are being complete bastards over YouTube vids I won't:
Quote:
"Big Brother House. This is Davina. Can you here me?"
Yeah
"This week you nominated Stuart and Paul for eviction. The nation has been voting and the result of the second eviction vote are now in. They've been checked and verified by an independent adjudicator and I can now reveal that the second person to leave the Big Brother house will be...
Ba Ba Boom
"Stuart."
"You've now got an hour and half to pack your belongings and say your goodbyes. At 10.30 you'll be asked to leave the Big Brother house - do you understand?"
Yeah
"I'm now switching off"
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