[Tom]

A crack down on wannabes. Tie them to a contract meaning they can't go beyond Channel 4 until the following series starts, ie NO MAGAZINE DEALS!!

The stepping blocks are in place for a relaunch. We're now familiar with the Head of House, so lets give them more responsibility. Let them nominate one person to definitely face eviction. Keep the nominations pod. I'm not a fan but let them use it whenever they want.

Also add money as an incentive. Bump first prize up to at least £500,000 but MAKE THEM EARN IT. Give a prize to second and third place. Maybe use personal banks, deduct money for rule breaks, add money for tasks etc. The shopping budget should be based on behaviour and rule breaks. Lots of rule breaks should mean a basic budget.

Also they should steal the America's Player idea or whatever it was called. Put a plant in the house on launch night who we vote for to do things. Turn it into some kind of launch night twist that will keep us hooked.

They need to change the advertising campaign to make people sit up and think "oh, I'll need to make a point of watching that", not "BB is back on soon, I might watch it".

Simple tweaks that could make a huge difference.