Quote:
Originally posted by Spike
The thing which annoys me is C4 aren't even trying
The advertising is p**s poor. The scheduling is laughable putting evictions against the soaps and the finale also against the soaps and Jonathan Ross' return. They insist on having 13 weeks in the summer when 10 is more than enough. Endemol isn't even trying to do anything with the format, its getting boring now.
CBB6 was the last chance to get viewers back, looks like they have been lost forever now
I feel the only way to gain viewers is to make the show completely different, maybe the US format would work here
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You can't blame Channel 4 for where other channels put their programmes. They could move Big Brother but they also have other things to show- they can't just stop showing other programmes. Don't forget there is also Channel 4+1 where on the Monday in question where Big Brother will go out at 9pm- the usual time. A lot of people will probably remember that and the show will get more than usual on C4+1 who will then turn over to C4 at 10pm to see the eviction. With regards to Jonathan Ross, I doubt the audience is that similar.
The reason for 13 weeks in the summer is because they can't be bothered to fill the slot with anything else. Personally, I'd be happy with them scaling the series back to 11 weeks, but for profits the other 2 weeks would have to go somewhere, so why not make a 5 week long celebrity series? It could definitely make for a more organised series rather than the rushed job we're going to get in the final week.
CBB6 was probably their last realistic chance to win back viewers, and its kind of worked. It has so far had some of the highest rated shows in the shows recent history (as well as the worst) and I think it will beat the BB9 average, it will get about 3.7m or 3.8m with officials which is what I originally predicted. People are also talking about the show again, and the media are interested.
They don't have to overhaul the format in the summer, they just need to buck their ideas up. I think they should go for a Sunday launch and have a week long twist ending on the Friday to keep the viewers hooked for the first week, and it avoids the first week eviction too. The format undoubtedly needs tweaking but I don't think it needs an overhaul. But the biggest change has to be the advertising campaign. They can't rely on the same system that started in BB4. They need something different that makes people want to watch, not want them to think they might watch it if there is nothing else on.