I think he needs to mature as a person and as a singer. He has potential for the future but he needs to find the right management and the right label to promote his music.
He is basically not the sort of artist that will become an overnight success, but over a long career if people in the business stick with him he could do well.
It's like Aint_mad_atcha said "He shouldnt have been promoted, like a regular Xfactor pop star" he not a pop star in the sense that he is going to have massive hits, especially at this stage of his career, he is more easy listening.
You just have listen to this to know what I mean: