Hi monty - don't think we've met before!
We've had this debate before about whether £70,000 is a reasonable prize for the winner of Big Brother. The general consensus was, I think, that the prize money should have been increased, both last year and this year, but not by an excessive amount - say to £100,000 for the winner.
And I recall saying that I wouldn't do it for £1 million! Especially not if I'd been in this year's programme.