[Brekkie]

I'm not sure it has Tom. Granted they've never scheduled nominations and evictions that well in Celeb BB, but this series they seemed to start out thinking it was a regular series with weeks to go, then after the second eviction realised "****, we've only got a week left".

The tasks have been very formulaic and all built on the basis that "celebs + stupid costumes = viewers", which has proved to be far from the truth. Most of all though the series has been lacking a hook - CBB3 had Brigitte/Jackie, CBB4 had Chantelle, CBB5 has Jade & Co, CBB6 had... nothing.

Add to that how appallingly the shows are put together, both the cringe worthy, over-narrated "highlights", and the non-event which eviction shows have now become (nothing to do with Davina, it's just she has very little to work with!) and it's not surprising we've hit rock bottom.