[Tom]

They managed it in 2004 and they managed to resolve quite a lot for BB9, and the ratings were very steady that series. CBB attracts a different audience to normal BB so those 5m who watched BB9 (I know the average was 3.6m but not everyone watches every day!) will probably return in the summer anyway. If they can make changes and sort out the ad campaign as well as eviction scheduling then they should be fine.

People don't ditch the series after one bad series. A lot of viewers keep going back to each launch show to see whos going in next, any twists etc.