[Brekkie]

Less is more - and nothing major should be revealed before the launch - just a couple of hints which indicate something might happen (e.g. the "unlucky" HM back in BB6).

It's crucial though that during the launch show Davina gives us a reason to stay tuned - and at the end of most eviction shows too, and also that C4 promote big twists during the series, as last year it was really left to the website and BBLB to promote anything, often on the day they were happening too.