Thread: Dobedo!
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Old 13-04-2009, 11:17 AM #6
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Lauren Lauren is offline
van der Woodsen
 
Join Date: May 2006
Location: Happyland
Posts: 20,107


Lauren Lauren is offline
van der Woodsen
Lauren's Avatar
 
Join Date: May 2006
Location: Happyland
Posts: 20,107


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"DoBeDo, a Swedish company which recently launched its virtual cafe aimed at teenagers and 20-somethings in the UK, steered clear of the mass market with its offline advertising.

Instead, it spent £2m cultivating an "underground" feel with cryptic flyposters, showing young people with a mask over their face and slogans such as: "I've lost my virginity. Can I have yours?"

Within about five months it was claiming 100,000 signed-up members from its target audience."



LOL Laura, what were you on?!
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