[Lauren]

"DoBeDo, a Swedish company which recently launched its virtual cafe aimed at teenagers and 20-somethings in the UK, steered clear of the mass market with its offline advertising.

Instead, it spent £2m cultivating an "underground" feel with cryptic flyposters, showing young people with a mask over their face and slogans such as: "I've lost my virginity. Can I have yours?"

Within about five months it was claiming 100,000 signed-up members from its target audience."


LOL Laura, what were you on?!