Just wondering, Imo i dont think it is for many reasons:
1. The Live Feed issue has already caused a lot of negativity before its even started.
2. They would need to advertise alot (like starting soon) and make unique and interesting adverts.
3. If the June 3rd rumour is true then that will already knock down the launch viewers by about 2m because of The Apprentice, which now gets 8-9 million.
4. C4 is treating the show like ****.
Im not sure if the series can pick itself up. I however was proven wrong because BB8 ended with about 5.2m didnt it? I expected BB9 to launch with a lower figure but it launched with 5.8 million, higher than the final of BB8.
And then I was worried about CBB6 launch because of the last episode of BB9 didnt get a good rating (under 5m) however CBB6 launch got 6 million which was more than BB9 launch which was a bit odd. But the final of CBB6 got a poor 3.3m overnight which is awful, I somehow dont think the BB10 launch will start with over 5m anymore. My prediction for the launch would be 4.5m.
It seems that all shows are down on ratings apart from BGT, XF, SCD and the occasional cooking show.
Sorry about my long essay
what do you think?