[MarkWaldorf]

Even if it is a good series, that still wont make people tune in because they wouldn't be watching anyway. Big Brother 9 was much better than Big Brother 8, yet did a bit worse. Ironically, the only time Big Brother actually gets a big audience these days is when something controversial and wide-spread happens. Its just past its prime, as someone earlier posted. The format is tired and I doubt it really interests people anymore because theres bigger and better reality shows out there (X Factor, Britains Got Talent) to entertain Britain.

It's still one of Channel 4's best rated shows though, so we're doing something right.