[BBDodge]

It would work best if Endemol had their own TV channel. Endemol is 75% owned by Berlusconi's Mediaset, who own TV channels in Italy and Spain.

Channel 4's problem is that it is both a commercial channel and a public TV channel. They want funding from both sources and are worried that BB's controversial nature is damaging their standing with parliament (not that parliament can take any moral high ground on financial metters).