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Originally posted by LewisLeona
Quote:
Originally posted by Brad.
Lastly, I do agree with you Lewis, the build-up has been great this year but I don't think that enough has been done to promote the show this year. I like the adverts, the eye, the sponsor and I am raring to go. The thing is that the producers have to make about five million other people feel the same way so that they tune into launch night. I think that the easy way to advertising success would be to put an advert or two on during the BGT final. Last year, I believe about 13/14 million people watched the BGT final and I would expect the same kind of thing again this year. IMO, if Channel 4 could put the launch night adverts in the BGT breaks then it could well be their ticket to BB success. The amount of viewers on launch night could potentially hit six million. If you think about it, only about 60% or so of the launch night viewers watch most of the other episodes of BB throughout the summer. That would mean that it would be more likely to get a BB10 average viewer rating of about four million, which would save BB and the contract would most likely be renewed. However, the producers would have to have chosen the right housemates for the series to be a success over the 13ish week period.
Basically, what I am saying is that the future of BB is in the hands of the producers. All they have to do is get the advertising and the housemates right and then they have the formula to a good BB.
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I totally agree, but i am not sure ITV would let Channel 4 advertise on their channel, and if they did, it would cost a fair bit
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Why wouldn't they? ITV would charge a high price for the advertising, especially during the BGT final but if Channel 4 really pushed the budget and went for it, it could
potentially save Big Brother.