[Tom]

Past overnight launch ratings since they did them live:

BB3 - 5.8m
BB4 - 6.9m, 5.2 million (two launch shows that year)
BB5 - 6.7m
BB6 - 5.9m
BB7 - 6.9m
BB8 - 6.2m
BB9 - 5.4m

I think now BGT is over they'll start to up the advertising which is something they have increasingly done this year

BB7 and 9 were on Thursday and had no competition
BB8 was up against The Soap Awards and The Apprentice (when it was a much smaller show)

The rest launched on a Friday and had a unique campaign behind them