[Noel]

I think the mysterious aspect of the adverts used to work, but due to its decline in popularity, people just don't notice it as much. To regain their audience, they need to do BBUSA style ads with clips from the previous series and slogans ie. they need to tell the view WHY they should watch, not just expect them to have faith in them. As we have found out, having faith in BB producers can have some disappointing results.. :/