[A55A551N]

Erm, it's actually been proven that the viewing figures began to fall around the time Big Brother started to slowly pull away from any other interaction with the house than the heavily edited HL shows...?

People got so annoyed when they finally came to the realisation that C4 were manipulating the show by screening only what they truly wanted people to see, people began to scratch watching the "Main C4 Show" altogether.

And tbh with people having feelings like that "I can't understand why you would want to watch it all day anyway, it's sooo BORING! YAWN" - I'm not surprised the viewing figures are falling.