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BIG Brother could go on FOREVER, the show's top executive said last night.
The contract for the reality hit is up next year and it has been suggested that executives at Channel 4 will axe it because ratings have slipped.
Even presenter Davina McCall recently claimed the show was facing the axe, saying: "It's definitely got only two years left."
Davina quickly back-tracked on the statement.
However, show chief Phil Edgar Jones said BB would carry on as long as it pulled in around three million viewers.
He added: "Everyone talks about it getting axed because ratings aren't as good as they used to be.
"But it is still one of Channel 4's best performing programmes and fans love it. We manage to make it different every year so it stays fresh.
"There's no reason why it can't go on forever."
A massive five million viewers used to tune in each summer to watch the reality show, which began in 2000 and launches its 10th series tonight.
But last year figures slumped to around two million on some nights.
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