[SiaSiaSia]

"The opening Big Brother 2009 launch episode, which aired on Channel 4 on 4 June, attracted 4.8 million viewers, with a 22% viewing share.[28] A further 239,000 watched via Channel 4's timeshift channel, Channel 4+1.[29] The rating was the highest in its timeslot, with its nearest competition, a repeat of Taggart on ITV1 bringing 3.3 million viewers.[29] Despite being the highest rated programme in its timeslot, the launch was 400,000 viewers down on the 2008 launch show.[29]"


Oh dear, that's not good at all.