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Day 4:
Channel 4 and Big Brother producers Endemol are reportedly preparing for a crisis meeting being held tomorrow.

Well, C4+1 figures aren’t quite in yet and let’s not forget that they’re not official, but overnight ratings for the tenth run of BB haven’t been setting the world alight… and we’re not the only ones to notice it.

Channel 4 are reportedly in a complete frenzy about this series of BB, and are rumoured to meet with producers Endemol tomorrow for a huge crisis meeting about ratings and the live feed axe.

C4 have been bombarded with complaints since it was revealed the live feed red button option was axed for BB10, and a source said that Endemol are not happy at all with their decision.

Neither, by the looks of it, is Davina. On her official Twitter - ThisisDavina - our favourite host said she had spoken to the head people at C4 after a lot of people contacted her.

They told her it was axed because nobody was watching, and she advised fans to sign a petition, as Channel 4 will “listen to feedback”. So, come on fans, listen to Davina! If you want to sign the petition, click here.

No seriously, click it. Do it!