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For some reason TiBB doesn't like ibb?

Firstly, let me introduce myself as Jacob. I have been verified by IBB and so this is genuine. Some people have tried to impersonate me and pretend to be me, but all is sorted now. (By the way, I'm not Jacob on TIBB. That's a fake also).

I work at on Big Brother and have provided information for you guys in the past. Including the full details of the house designs, what would happen on Sunday's eviction such as the bus, and other tidbits.

Now let's get onto pressing matters... the live feed:

We have been aware for months that live feed was not returning for BB. Channel 4 were satisfied with how CBB6 went earlier this year and felt that the live feed service was not needed for this summer.

Ultimately it's Channel 4's call. We (Endemol) want the live feed to continue as it's an essential part of Big Brother. We have always maintained that viewpoint and still do to this day.

However Channel 4 decided to discontinue the service for numerous reasons. Firstly, they are correct that less viewers were watching it compared to before. On the specific red button we would receive less than 10,000 viewers a lot of the time, although the E4 coverage would peak at a quarter of a million on most days.

Endemol tried our hardest to retain the feed by explaining that it's a core part of the concept and that raw viewing figures should not be only considered when making a decision.

There are other reasons the C4 discontinued the service, which are very complicated. Some of you might be aware that Channel 4's financial situation is not the best and the broadcaster are seeking a share of the license fee under recommendations from Ofcom. This however means that Big Brother has to take a backseat. Cutting coverage is one of the consequences unfortunately.

But so be it. The team have known this for a while, and we've worked hard to provide you a fantastic lineup of housemates, a stunning house and exciting twists.

As a production, we think the show has gone well so far. But obviously there has been a lot of negativity surrounding the show especially from you the fans. The main issue being no live feed of course.

The ratings have come in and the first couple of days were good. The launch especially was a success. But as you all know, it's not gone well since. (May I just add that I think some people are analysing the ratings too much. It's a Channel 4/Endemol matter, and it's not as easy to analyze these things as you make it out to be. There's other factors as well that are taken into account which I won't go into right now).

So anyways, Saturday and Sunday wasn't too good and a meeting happened yesterday between the people at the top of both Brighter Pictures and Channel 4. It was to discuss various things, one topic being the live feed which has led to a huge number of complaints recently. This was not a "crisis meeting".

From what I've been told, we tried to explain to Channel 4 about the concerns we had over the negative publciity the brand was getting. And how important this issue was to many people. Then of course we tried to negotiate certain things, including the return of the live feed.

I wasn't at the meeting, as I'm not high up but things get told over here. Yesterday late afternoon, I was told from another member of production that the meeting had gone well and that Channel 4 agreed in principal to bring the red button service back. We were absolutely delighted at the time and that's why I wrote it on here in my joy.

However, since then there have been some contractual issues which have come to light, meaning that the red button may not return. A situation like this can get very complex due to the sheer amount of work involved and numbers involved, so that's why certain things have changed since my announcement yesterday.

At this present moment, things are still in the air about what's going on. No one actually knows what is going to happen, and let's say that there is some bad feeling between us. However this does not affect how we work as a production, we still put 100% into everything we do to provide the viewers with the best experience.

So to cut things short: I'm sorry to say that at this present time it looks like Live Feed won't be coming back.

But please continue with all your complaints and petitions. The people at Channel 4 are aware of the situation and the more you complain, the higher the chance there is for some alterations of the live feed.

Jacob