[dylissimo]

BB has become so routine for the last few years its becoming hard for me to differentiate between each series... they really need to adopt a whole new approach to the show because it's becoming too "same old thing" each year.. there's always a little twist.. like all female HMs or non-HMs.. but ultimately its pretty much the same.. it needs a MAJOR change.. the first 5 series were so different but its become so repetitive now.

Even down to the advertising for a new series.. I think they need to try something other than eye-flashes.. a whole new type of campaign.. like BB5 had "Black Friday".. because at the moment its not that special.. sure its a new eye but really still the same concept.