[Stentionhouse]

The big difference between CBB and the regular series is that we know the celebs already. People like Terry Christian and Ulrika were very familiar to us. There was also afternoon LF.

With total strangers and no daytime feed, it's impossible to get to know them and viewers quickly become frustrated. As mentioned, the launch was poor. Worse than poor - it was utterly dreadful and must have persuaded a lot of people not to bother with BB10.

Around half a million people used to watch the LF every day (though not all at the same time, spread over 24 hours). But a lot of folk just used to read the LUT and WHATM threads to keep up to date with what was happening. And the buzz used to spread, word of mouth got others turning on for the h/l shows. That's all gone now.

I can't see BB10 even maintaining 2m viewers for much longer. Once more of the bigger characters inevitably get the boot, 1.5m will be as much as they can hope for...probably less. No amount of stupid twists and gimmicks can make up for no live feed, a pretty weak cast and the total incompetence of Channel 4 and Brighter Pictures.