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Sky Active unveils Christmas ad package

Sky Interactive is launching a package for advertisers that will give them a permanent presence on the Sky Active platform and a special tele-shopping programme in the run up to Christmas.

The package is aimed at brands that have a strong direct sales operation and want to target the estimated 16.6 million adult viewers that have access to the BSkyB interactive platform.

Scheduled to launch on 24 October, advertisers will get a continual slot on the Shops & Offers section on Sky Active and a dedicated page with product and ordering information.

The tele-shopping show will run within Sky Active on its magazine-style front page and will be fronted by ex-SM:TV presenter and winner of the 20012 Big Brother reality TV show, Brian Dowling.

Alasdair Wright, director of Sky Active, said: "This unique solution is a further illustration of the range of commercial opportunities now available from interactive television.

"We expect this solution to appeal strongly to brands which do not have an established TV presence but want a cost-effective way to drive sales."


Kevin May

http://www.mediaweek.co.uk/news/inde...nNewsID=520743