[Tom]

It needs terrestrial TV and media interest to survive. They work together- the media print BB stories, we watch BB, the media print more stories because we're interested, we get more into BB. They've already ripped one half away from that and ratings have took a huge tumble. If it was hidden away from Channel 4 or five or something then people won't watch it because they'll think its even more low rate than it is or not good enough for a main channel