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but somehow it just seems a little wrong to be using a tween girl to market a food that’s commonly associated with losing your virginity.
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Its cross marketing. It appeals to all the tweenies who don't know hidden messages, it appeals to perverts who do. It happens all the time, its a bit like when ITV used to make Holly Willoughby dress up as school girl/french maid on the SMTV replacement and make her eat banana's or whatever
But still ...