There are more older viewers now for BB. In fact common sense should tell you that if people have been watching it since the beginning they would be older now - duh.
Viewing figure have dropped, and obviously this is not a case of all the old viewers leaving and brand new ones filling the 2.7 million.
BB this year has been the best. And why should it go when it still has higher viewing figures than most of the rubbish they still leave on the TV!
Do you really want yet another property buying show? Another cooking show? Endless repeats of USA comedies? So called documentaries that are no more than contrived bull or another series of Wife Swap?
CH4 will find it hard to fill the weeks/months of TV that BB will leave and during their cost cutting drive they are certainly not going to fill that with quality TV.
Anyone for more of 'Come Dine with Me'? Surely five episodes/ repeats in one day is not enough?