Okay, I'm gunna end up doing the longest chain of posts ever with my ideas for BB11, I know I am. All of this is kinda coming from the top of my head, so some might be a bit extreme.
First of all - I think the theme should be "Big Brother: Celebration". The eye could possibly by a firework? And I think that as it is Big Brother UK, that it should feature a lot of British icons. I was extremely pleased to see the bus stop and red double decker bus this year. ACTUALLY...the eye could be a firework with the union jack, so like it's a union jack firework. Dunno if that sounds good or not?
The entrance. I think they need to do something new instead of having the 2sided steps. I think they should keep the diary room at the entrance under the steps, but the stairs could be like Grand Staircase, where it kinda twists around with a big red carpet down the middle. Click this link to see what I'm on about >>
http://www.grouptravelorganiser.com/...e_fullsize.jpg . The image shows the Buckingham Palace Grand Staircase, but it could also be linked to the Titanic's Grand Staircase?