[Appearance_Of_A_Junky]

[rquote=2569626&tid=147617&author=Cybele][rquote=2569588&tid=147617&author=Appearance_Of_A_J unky]Commercialism will destroy the world, its a bad thing that this law has changed.[/rquote]

Not really. Considering how many US shows are watched here with high ratings, I don't see how anyone is adversely affected. So instead of seeing a can with a COLA sticker on it, we see a can of coke. Or rather than seeing a jacket or hat with tape across it, you will be able to see the Nike swoosh or whatever. [/rquote]

What does ratings have to do with it?

I can understand why it wouldn't be such a bad thing regarding TV shows that sensibly place products in, and yeah, its normallly clothing/drinks/food brands. Yet, I can't see how some programs wouldn't then start needing this to finance themselves (as BB is mentioned), but then when does it mean that instead of a cutaway to the garden with birds singing, it doesn't cut to a can of coke.

Do you think there is a difference between subliminal messaging and product placement.

Will the BBC be allowed to do it? What happens about the TV licence if so?

Big companies that have the money and the power can drive smaller business out with product placement as it does have an effect, is that such a good thing (especially in this country where most of the big companies aren't even domestically owned anymore) and we buy more American products and Japanese products that have the financial backing rather than the small independent ones.

Big business operate in a greedy way, why should we allow them another avenue to strangle the market place by over dominance?