And BB could be one of the worst programs for it,
every appliance
every bit of furniture
every bit of bedding
every food item - would the housemates be given a brand choice in the shopping list?
C4 would get every item for free and then close up on them. After all, the companies would want airtime, and they only care about viewing figures not content.
It would be a nail in BB's coffin....
The opening sequence would be like the scene from Fight Club where everything he owns becomes a catalog item.
