[Jack_]

Pretty bad tbh.

But it was Launch Night that did it. It wasn't a traditional launch so people got bored, the housemates started going in too early because of no house tour (they should've opened up the kitchen, bathroom and bedroom at least and then locked it before the HM's went in), and the twist wasn't really explained a lot. Plus they could've advertised something about it in the ad campaign, hoepfully pulling in more viewers, but they didn't. I know a lot of people that watched a bit of launch but got bored and so just switched off.

If it wasn't launch, it was the Sunday eviction show which was a total fail. Even as a loyal fan I felt watching for 100 minutes only to find out it was a normal eviction with no twist whatsoever was stupid.

So yeah, not a great start is pretty much to blame for the low ratings.