COULD it be worse? I really doubt it, but it could be much the same.
Of course we seem to be in the minority anyway in thinking BB3 was awful. Viewing figures and voting numbers suggest it was, as Mark Frith said, "a triumph".
What the producers of BB3 acheived was fast food TV. Like a televisual Big Mac, it appealed to millions, was ethically unsound, exploited lots of gullible young people, and as soon as it was over, it was forgotten.
BB2 was a meal which was a little slow to arrive, but when it did it was hugely enjoyable. You weren't sure what each course would bring, but you savoured every morsel. Years later you will remember it with affection.
The first kind can be churned out over and over again and is a sure fire winner.
The second requires care, patience and persistence.
I think we all know where the producers will go unfortunately.
