[setanta]

Claudia, he's one of the wealthiest men in the UK and it was a real coup for the X Factor to get him on the show, but he's not a pawn of Simon's and the idea of RATM winning probably tickles him pink. There's no motivation behind it except probably for the fact that he's an artist and enjoys the idea of ruffling a few feathers and changing the pattern of things a bit, just like the Beatles did in their heyday. Nothing duller than Cowell monopolising the airwaves each Xmas.