[Stu]

It's also worth mentioning that no mater how bad the show has been from a creative standpoint, Channel 4 never helped. The promotion for the show over the past few years has been abysmal. Nevermind the generic eyeflash/house trailer/countdown package they have only recently decided to change, but the only way you would ever possibly find out if a twist was happening was to be an internet fan or tune in that night.

The ideas were so on the spot and sporadic over the past few years that they did not even have time to build twists. One hundred thousand pounds was wasted on a vacous housemate for a rating that could have been achieved with a more generic twist that would have cost zero to pull off.

Then as if the main show falling from grace was not bad enough, the entire aura was smashed when Dermot and Russel both left. Neither show has recovered since. In fact, Big Brother's Little Brother was becoming a joke before Dermot even left when it became the crazy whacky costume show, a policy the task team have now also adopted.