[Gavin]

Channel 4 won't save the show. Ironically, Big Brother is still one of the most watched programmes on Channel 4. Channel 4 overpaid for the rights for the 2008-2010 contract, but the show is still profitable if an appropriate amount of money is given to Endemol which is definitely possible.

The problem with Channel 4 is that they have no desire to keep Big Brother as they're seeking public money from the license fee. In order to do that, they need to get rid of "controversial" programmes like BB so that they have a better chance of getting the cash.

Unfortunately it looks extremely likely that Channel 4 deliberately made poor decisions in the last 2 years to ensure BB gets terrible ratings. Angela Jain's decision to remove Live Feed from E4 daytime was a travesty. By all means, continue showing Friends around 8pm, but Live Feed did well in the afternoon in previous series. Removing the live feed was a huge mistake. It's like taking away a life support machine from someone who is in critical care at hospital. The show is dead in its current form.

I hope it does return one day to Pay TV such as Sky 1. Sky1 would treat the show well./