Quote:
Originally Posted by Stu
Don't be a prat. There is always a huge drop after launch.
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Exactly, which Gavin is conveniently ignoring. Based on where we were last year and in the summer anything over 3m is a success. Three years ago 4m+ may have been desired, but on current expectations it is so far, so much better than expected.
Who knows how things will pan out over the next few days and weeks (that depends on whether the producers screw things up yet again), but if they're still around the 3m level this time next week they should be pleased with that.
10pm is and always has been the much better slot for BB and usually where it performs best. They'll be some competition from the news tonight with people snowed in watching it to find out they're snowed in, but I expect ratings to be steady.