[BB_Eye]

I am far from a fan of Sisqo's music, but it is clear that Alex's animosity towards Sisqo stems from an insecurity about the precariousness of his own celebrity status. If we look at Alex, we see a man infatuated with the idea of fame, but with with non of the talent to justify it. The only reason we know who he is is because of association with the vile Katie Price. This is the sort of man who would turn up to the opening of an envelope to keep his face in the glossy tabloids. Everybody wants to read about him and he may get invited to certain clubs, but no one really wants to meet him

Sisqo on the other hand has already lived the glamourous life of a real celebrity and has enjoyed a successful musical career and the adoration of female fans. Imagine how much this must infuriate the narcissstic Alex. Thus Alex has found a purpose in the house by joining Vinnie's cabal and lumping Sisqo with Sov for daring to associate with her.

I can't understand for one second why people find Alex in the slightest bit endearing. It's clear he is guileless and opens himself up to ridicule from Vinnie, but this isn't a redeeming quality. He deserves the shoddy treatment he gets for being such a sycophant in the first place. I can't imagine anything worse than Alex winning.