Quote:
Originally Posted by Patrick
Well lets be honest, they have been wanting to Axe it since CBB5 after that ***** Jade ruined everything anyway.
Its just aswell the contract was renewed after BB7, Then they had no way out and they had to do BB8, BB9, CBB6 and BB10.
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I believe they renewed the contract after BB8 (it was a three year contract), despite falling ratings. Big Brother was still profitable and still a ratings giant by Channel 4 standards at this point, which is why Channel 4 offered more money to Endemol than ITV.