[xDramatick]

Originally Posted by Shaun

If this was any other profession - a situation where an employee responsible for a brand's success is just ousted from the company unfairly and behind his/her back - there would be a lawsuit. It's just desserts on the management, really.

Hmm..
I've just been doing some digging around online.
It seems that when the band was initially formed between Mutya + Siobhan, the management company branded them 'Sugababies'. Keisha joined later after a recording studio session and the name was later edited to 'Sugababes'.
Keisha claimed in 2006 that 'Sugababy' was her nickname as a teen and that's where the name came from but this is apparently false.