[Good King Glennceslas]

I think putting up billboards around the country would be a major help. What C4 have failed to do the last couple of years is maximize the potential of advertising.
I can remember the day BB7 launched the Sun or the DS had a massive two page advert of the logo.
I think they should go all out this year, with it being the last series. Pay to put an advert on ITV, perhaps in between BGT. They have advertised less important shows on ITV on a number of occassions.
Cinema trailers would be great too. The BBC advertise Doctor Who in the cinemas, which is fantastic.
If C4 want their flagship show to go out with a bang they need to step up their game with the advertising. Its common sense, which is something people at Big Brother havent got.

Love the mock ups by the way. Fantasic!