[Shaun]

It was a brief bit of glamour for the party because they'd otherwise been a fringe party with no real support. It was very easy for Clegg to appear as "the alternative" vote but when push came to shove, noone actually knew the Lib Dems' policies, and there is and always be an air of uncertainty about them.

Plus I think a lot of the supporters were underage and incredibly gullible, naive people.