[Spike]

Its amazing to think that Big Brother is the only show that when the logo is revealed and adverts are aired for it this excitement is caused. Its hard to explain why this is.
For me the eye causes so much excitement because its the first thing we see about the upcoming series, we can speculate on the house, on the theme, on the graphics, on the whole series from this one image. The logo is iconic to a show that seems very special and still very different to this day.