Yes, I saw this article as well, em. Ananova seems to have collected information from several sources, including the official C4 site, for this story.
I don't know that IAC ... being on before BB4 will put people off, though.
Wasn't the first IAC.... after BB3 last year - and it was a roaring success!
If BB4 is as good as we hope it will be - according to the numerous rumours circulating - then I'm sure it'll be a hit.
